Blend Line TV brand & Website

Blend Line TV serves as a pivotal platform in Australia's grassroots motorsport scene, addressing the void of media coverage within the niche. Focused on broadcasting various racing leagues across the country, the company recognised the need for a brand overhaul and a revamped website to accommodate streaming and paid services.

Collaborating closely with the broadcaster, the project aimed to capture their vision for the new brand and website. The outcome encompassed a refreshed brand identity, an updated website tailored for streaming services, integration of TV overlays for broadcasts, and a distinct livery design for their broadcast van.

This comprehensive approach not only modernised Blend Line TV's image but also enhanced its functionality, allowing it to better serve its audience and contribute to the growth of grassroots motorsport coverage in Australia.

The web design was handed over and managed by an external service.